EGN invites you to join Cross Functional In-Person Event: Define & Grow your Authentic and Impactful Personal Brand by Kelly Weber.
Date/Time: Tuesday, April 26, 2022. Registration at 8am. Event starts at 8.30am – 10.30am.
Define & Grow your Authentic and Impactful Personal Brand by Kelly Weber
Whether you’re a yay or nay on personal branding, we all have a brand. As Jeff Bezos famously said, “Your brand is what people say about you when you are not in the room.” Though personal branding, like anything, has its detractors, in this interactive session, you will be equipped with strategies to define your own authentic, impactful brand, and how to grow it; a brand that is real, you and not fake news. From how to craft your brand blueprint to how to convert that into compelling LinkedIn content, and how to optimize your profile, you’ll be given those strategies.
Ideal for executives of any industry who are looking to grow their team (hiring externally/and or expanding internally), establish their thought leadership, connect across their industry and/or be recognized by prospective employers, partners, or investors, this energizing session will leave you with a whole new personal branding toolkit based on tried and tested approaches.
In this session you’ll learn strategies to define and grow your brand, namely you’ll be shown how to craft your brand blueprint and use that to drive thought leadership/content creation on LinkedIn. You will also receive tried and true tips for optimizing your LinkedIn profile.
About the speaker: Kelly Weber
Kelly is the Brand Strategist and Founder at Refiine, a bespoke branding & communications consultancy that helps clients define, refine, communicate and grow their brands.
Working with MNCs, SMEs and entrepreneurs, Kelly’s unique approach to branding challenges is grounded in her extensive sales background. For her, it’s not just about sounding good, it’s about defining or refining a brand so that it’s genuine and unique yet also provides a viable value proposition and communicates succinctly with its target audience, from marketing collateral to customer experience.
She wasn’t always a huge proponent of personal branding, however, to successfully pivot her career from sales to marketing & communications, defining and growing her brand became imperative. She hasn’t looked back since. Today, Kelly delivers workshops in personal branding because she believes it’s one of the most powerful ways to get recognized for what you offer, establish thought leadership, connect within your industry, and find the best people/roles/future clients.
Today, Kelly is most energized when she’s working with clients helping them uncover the real problems they solve and the outcomes they drive and helping them communicate that impactfully.
Infinitely curious, fueled on connection and always ready to travel, Kelly hails from Canada, but has spent most of her career in Asia & the Middle East working with clients across the world.
08.00 AM: Registration and temperature taking
08.30 AM: Event starts. EGN introductions and speaker introductions
08.40 AM: Define & Grow your Authentic and Impactful Personal Brand by Kelly Weber
10.00 AM: Q & A and key takeaways
10.30 AM: Meeting end